Media release pack

Red Earth, Rawhide and Ruddy Flies Australia’s land meets the sea

Following the success of his Red Earth, Rawhide and Ruddy Flies exhibition in Brisbane’s Powerhouse, Surfboard artist Anthony Pelto has released the collection in a coffee table format.

In this 76 page book, Pelto explores the links between the land and the sea with this breathtaking display of  photographs.

Inspired by connection between the land and the sea, Pelto has given the outback a new and unique perspective by taking 30 surfboards, covering them in cowhide and photographing them in the Red Centre of Australia, including Uluru, Kata Tjuta and Kings Canyon.

For more information on the Red Earth, Rawhide and Ruddy flies coffee table collection, visit www.pelto.com.au or phone 0429 453 154.

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Surfboard artist brings Australia’s outback to the sea

or

Surfboard artist brings Australia’s outback (and surfboards) to a coffee table near you!

Australia’s Red Centre has been given a new take, with the release of surfboard artist Anthony Pelto’s Red Earth, Rawhide and Ruddy Flies collection.

Inspired by connection between the land and the sea, this thirty something has given the outback a new and unique perspective by taking 30 surfboards, covering them in cowhide and photographing them in the Red Centre of Australia, including Uluru, Kata Tjuta and Kings Canyon.

“Australia’s Red Centre has some of the most unique landscapes, colours, flora and fauna, and of course, the people,” said Pelto.

“I thought that using the traditional backdrop of the Aussie outback, and combining it with the most iconic of Aussie cultures- a surfboard, would really give the viewer something to think about.

After a very successful run of the collection in Brisbane’s Powerhouse during July and August 2009, Pelto has released a book of these breathtaking photographs.

Giving the Australian art scene a new lease of life, Red Earth, Rawhide and Ruddy Flies includes stunning images of Palm Valley, Simpson Desert, Mount Sonder, the iconic Birdsville pub, the recently filled Lake Eyre, and a good swag of local characters- all with a cheeky and unique twist.

“Coffee tables are often adorned with landscape art, and I’d like to think that this collection will provide people with a fresh talking point, and a contemporary perspective on the way we view the outback.

Red Earth, Rawhide and Ruddy Flies is available through Dymocks book stores or online at www.pelto.com.au.

For more information phone 0429 453 154.

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Notes to Editors

• Anthony Pelto, originally hailing from Mount Isa, is an artist who has reconnected with his heritage…
• Red Earth Rawhide and Ruddy Flies is a photo collection of 30 “cowboards” shot in iconic locations across Australia’s outback.
• The collection was shown in Brisbane’s Powerhouse at an exhibition of the same name during July 2009.
• The images were taken over a period of 18 months during 2008/09 on a mission across Australia’s outback into the Red Centre by Pelto, and his cockatiel Alice.
• The images and books are available for purchase through www.pelto.com.au
• The books are also available through Dymocks bookstores.
• Anthony Pelto is available for comment on 0429 453 154, or via email at anthony@pelto.com.au